Cheerleaders: A Love Story

Reblogging this one from last August. Hope you all enjoy it!

50'Lux

When I first started shooting women’s basketball, the instructions from my boss at the publication were to not just bring back action shots from the floor, but shots of fans, cheerleaders, the band, etc. Everything and anything that would capture the atmosphere in the arena.

But he made it pretty clear that what he really wanted was cheerleader shots. That should be perfectly understandable; it’s an online publication, he needs traffic just as much as any other online publication does. And pretty girls equal heavy traffic.

No better place on Earth than to fulfill our need for click bait than the campus of USC, where the cheerleaders are icons of youth, beauty, energy, and style. I’ve seen a lot of cheerleaders, but USC’s “Song Girls” (that’s right, they don’t even call them cheerleaders) are in a class all their own.

But these fabulous ladies strut their stuff at Rose Bowl…

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